Taking a shot at iPhone gaming, Sony showed a phone very similar looking to the iPhone and said that it's not built for "big boy games" like the PSP is. The spot is an attempt to push the PSP's new Favorites, which are basically best-sellers that are discounted to $9.99.
The problem with Sony's logic is that iPhone games, especially some headed for the iPhone 4, look as good, if not better, than some PSP games. Plus, the cheapest ones are $10 a pop. The biggest reason that gaming on the iPhone has exploded has been a combination of making games very convenient to purchase and making them cheap as well, which is a formula Sony hasn't yet been able to figure out. Maybe they should go ahead and make a PSP phone.
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